TRANSFORMING PRODUCT IN TO BRAND.
Transforming a product into a recognizable and respected brand is a multifaceted process that hinges on meticulous market research and strategic planning. Brands need to identify gaps in the market, understand consumer preferences, and position themselves effectively.
This transformation involves more than a superficial name change; it necessitates building a consistent brand identity, aligning with consumer values, and crafting a narrative that resonates. Advertising plays a pivotal role in this transformation, amplifying the brand’s message and solidifying its identity in the minds of consumers.