Oral cancer is a lethal disease with generally increasing incidence and consistently low survival rates for the past three decades. It is a cause of great concern all over the world and a major threat to public health in Pakistan, though a wide geographical variation in incidence and mortality is observed. It is the eighth most common malignancy internationally but in Pakistan it is the second commonest as per recent records of an established and well maintained cancer registry of Shaukat Khanum Memorial Hospital.

Many cigarette brands in Pakistan print a health warning, along with mandatory graphic images, meant to…


Over the past 30 years, companies, civil society, and governments have come a long way in creating new collaborative models to address shared challenges and opportunities for sustainable development.

We are faced with challenges such as catastrophic climate change, increasing inequalities, and the rapid emergence of new technologies that disrupt societies and raise new, fundamental ethical questions. To tackle these challenges, we must transcend the status quo of individual actions to foster collaboration for impact at scale. We need well-designed, well-governed, accountable, and impactful collaborations.

Multinational enterprises (MNEs) face a range of challenges when entering developing countries, including the need…


It’s important to remember that the is not here to stay. Our communities will long outlive this episode of disruption. But we must remember our responsibilities to each other. Whether that’s checking up over the phone, video calls with friends or offering a helping hand to neighbours.

Staying at home and social distancing over weeks and months can allow negative thoughts to build up for some people.

We need to change the conversation surrounding the recent public health emergency — less about social distancing and more about community consciousness. Just the same as any disease, the battle against loneliness is a group effort!

Lets fight & defeat together.

Image for post
Image for post

Knowledge and education are key factors to the full and effective participation of youth in the processes of social, economic and political development. In Pakistan, education has been divided into three different standards: public institutes, private institutes, and madrassas. In most public institutes the standard of the education is not satisfactory. Pakistan’s constitution promises free education to all school age children.

There are 188 educational institutions in Pakistan which are recognized by the HEC. Public, private, military, and vocational universities constitute the higher education system in Pakistan. …


The term “Rule of Law” is derived from the French phrase ‘La Principe de Legality’ (the principle of legality). Rule of Law means that Law is supreme and is above every individual. No individual whether if he is rich, poor, rulers or ruled are above law and they should obey it. Laws are made for the welfare of the people to maintain harmony between the conflicting forces in society. Justice and the rule of law are also fundamental for development.

Rule of law has been part of the United Nation’s agenda for quite some time. The Secretary General has defined…


The explosion of new media, new technologies, and new opportunities is transforming the marketing and advertising landscape and revolutionizing the way the industry conducts business. The only constant is the need for transparency. Ethics in Advertising is directly related to the purpose of advertising and the nature of advertising.

An ethical ad is the one which doesn’t lie, doesn’t make fake or false claims and is in the limit of decency. Ethics in advertising is important, because by acting ethically with their advertising, a company is being responsible towards the needs of the customer.

Ethical advertising evens the playing field…


Image for post
Image for post

The danger of fake news is not that people will believe it. Most fake news isn’t even designed to be believed. The real danger is that the spread of fake news impacts the way that we interpret and respond to real news, both consciously and unconsciously. The World Wide Web has changed the dynamics of information transmission and agenda-setting. Facts mingle with half-truths and untruths to create factitious informational blends (FIBs) that drive speculative News. It was also demonstrated that perceived realism of fake news is stronger among individuals with high exposure to fake news and low exposure to hard…


Image for post
Image for post

Every company needs a minimum number of prospects at any given time just to maintain sales. Although the definition of a sale is simple enough, the process of turning someone into a buyer can be very complex. It requires you to convince someone with a potential interest that there is something for them in making their interest concrete, something that merits spending some of their hard-earned money. The first step is to ensure that your company systematically generates sufficient leads to keep enough business in the pipeline. Too many entrepreneurs get caught up in daily firefighting and forget to think…


Image for post
Image for post

Companies are interested in capturing customer sentiments, such as the likelihood they will recommend products and their overall customer satisfaction, to develop marketing and service strategies. Companies try to integrate social CRM data with other customer data obtained from sales or marketing departments to get a single view of the customer. Customers are people. So it follows that in many ways relationships with your customers are like the other relationships in your life. Certainly, technology has made such investigations easier to conduct. However, the guiding principles of customer relationship management that predate a customer relationship management system are worth remembering…


Image for post
Image for post

The media surrounds us; from the shows we watch on television and the music we listen to on the radio, to the books, magazines and newspapers we read each day. Without the media, we, the people in society, would be cut off from the rest of the world. The flow of information is important for the expansion of communities and the media aids this. The role of traditional media has changed dramatically in the age of the internet-driven, 24-hour news cycle and the proliferation of social media. Today, the term “media” is used and abused, and it can mean different…

Mohsin Durrani

Marketing & Sales Specialist with almost 23years of experience in OHM, Print Media & Electronic Media. Passion is to serve Humanity.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store